The future is taking shape at Mercedes-Benz Laval

The Future is Taking Shape at Mercedes-Benz Laval

At Mercedes-Benz Laval, we believe that purchasing or servicing an exceptional vehicle should be paired with an equally extraordinary experience. That is why we are proud to give you an exclusive, behind-the-scenes look at our major transformation: the deployment of the brand-new global MAR20X concept in our Highway 440 showroom.

More than a simple aesthetic refresh, this is a complete redesign of our space, seamlessly merging physical architecture with the digital environment.

Sit back, relax, and discover the impressive first stages of this metamorphosis. From the initial deconstruction to the very first design elements taking their place, see how our teams are redefining the space:

What is the MAR20X Concept?

If you are wondering what is concretely changing, the MAR20X concept is built upon three fundamental pillars:

• A Fluid and Modern Architecture: Fewer physical barriers (such as traditional closed offices) to foster a more welcoming, open, and personalized guest experience.

• Digital Integration: Giant screens and immersive configuration tools that allow you to visualize your future Mercedes-Benz, Mercedes-AMG, or Mercedes-EQ vehicle from every angle.

• A Unique Sensory Ambience: Sophisticated ambient lighting, high-end furniture, and a sound and scent signature exclusive to the brand.

What This Means for You During Construction

Rest assured, our team remains 100% operational to serve you! Although our 440 showroom is undergoing a major transformation, every measure has been taken to ensure your current visit remains pleasant, safe, and up to the highest standards.

This "Phase 1" is only the beginning of an exciting journey. We look forward to welcoming you very soon to an environment that will redefine the standards of automotive luxury in Quebec.

Stay Connected!

What do you think of the first images of our transformation? Leave us your thoughts in the comments section below the video!

To make sure you don't miss any of the upcoming steps of our MAR20X renovation and to stay informed about our grand reopening, follow us on social media and subscribe to our newsletter.